Learn How To Make More Money With Email Marketing

April 23, 2020April 27, 2023 WETSU Entrepreneurship Division 1145 Views 8 min read

Nowadays, Email has become one of the most popular and modern forms of communication.

According to one estimate, there were 90 trillion emails sent out worldwide. Email marketing is a new way to promote products through Email.

Email marketing nowadays becomes a top digital media channel. Email marketing is one segment of internet marketing that surrounds online marketing through different websites, social media, blogs, etc. Email marketing can be used to build relationships with the customer.

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What is Email Marketing?

Email marketing is simply a tool that is used to deliver advertising messages via Email. Many people have email accounts that allow them to receive an unlimited number of words instantly. According to one survey, 82% of US adults use the internet, and it is shown that Email is one of the fastest, cheapest, and easiest ways for marketers to connect with customers. Email is an exceptionally flexible tool that can accommodate a wide range of messages via Email.

Email can be used by the marketer to send messages. For instance, UrbanDaddy.com, a nightlife website. They are running a successful email marketing company. They use such eye-catching images in the header of the Email that urges the readers to scroll down and engage with the scale messages contained in the body of the Email.

Email marketer also has the advantage to send a targeted message through print, radio, television, and broadcast to those people who have no interest in the product offered. Companies use different methods to promote their products. They can also take help and choose from 100 different companies that provide email marketing services. Large companies send out dozens of daily emails of tens of thousands of different customers often use email marketing services to manage the process.

Types of Email Marketing

Email marketing is a low-cost marketing tool that amalgamates benefits with technology. There are many types of email marketing. Here we discuss a few of them

Newsletter Email

The most important type of email marketing is a newsletter email. Newsletter email informs its customers about the current promotion, sales, and the arrival of new stock. Newsletter not only a sale tool, but it also develops a long-term impact on the reader.

Catalog and Video Email

Catalog and video email marketing are just like newsletter emails, but in catalog email marketing, we can see the images of short articles. Catalog email can be compared with the hard copy, but it is sent via mail and does not need printing and shipping costs.

Video email is another form of email marketing. Video email shows video footage and graphics. It requires more technical expertise than any other type of email marketing.

Press release Email

Press release email is also a marketing tool mostly used by small businesses. Press release email is basically related to print publications like newspaper and trade magazines, but it is only used by the small business to communicate with the consumer and informing them about the new items.

Invitation and Survey Email

As it is clear from the name invitation, invitation email means inviting consumers to an event or sale promotion. An invitation email is a useful tool to bring consumers to any event or at any date.

A survey email is used to take feedback from people about your work. Survey emails mostly award some form of small award to the participants, just like a coupon.

Thank you Email

Thank you email work as the backbone of any small business. The customer feels real value when a small business responds to their experience. Thanking email customizes the customer about future offers along with a token of gratitude, just like a discount on the next purchase.

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Popular Email Marketing Services Providers

Many companies have started email marketing services for both small and large businesses. Following are some of the most popular providers

Constant Content
Magen
I Contact
Benchmark Email
Get response

Why is Email Marketing Essential?

Email marketing plays a huge role in the online marketing world. It is an active channel to acquire new customers. It shows a high ROI (return of investment). It can easily be integrated with other communication channels. It helps your SEO.

How to do Email Marketing?

If you want to do an email business first, you will learn how it works. The following steps help you to master email marketing

Set your goals.
Build a mailing list
Create an email marketing campaign
Write a marketing email
Choose the email sending frequency

How to set Email Marketing Goals?

First, you must know why you are going to market your business. Your goals must be

Clear- Took target audience and thought hoe you can get benefit from each campaign.
Achievable- You must know your budget, resources, time, and your skills in mind.
Time- You must set a deadline for yourself to complete your goal.
Measurable

How to create a mailing list?

The most successful email marketing starts with an email list full of qualified leads that are interested in what you have to offer. When you know about goals next, you will need to create a database of your contact list.

You can follow the given steps to create a mailing list.

First, you will promote your email campaign through your website or by putting it in high-traffic areas of your website e.g., footer, sidebar, or at the end of your blog post.
Second, you will have to choose between embedded, pop-up, or floating forms.
Then place your subscription form in high traffic area of your website.
In the end, make it easy to subscribe.

How to create an email marketing campaign?

First, we will know about what is email marketing campaign then we will know how to create an email marketing campaign.

An email marketing campaign is an email sent from a business account to customers. An email marketing campaign will get the recipients to act, engage with your business, and you will get more leads and sales.

Now we will study how to create an email marketing list.

Choose your mailing list.
Make your template
Check campaign setting and tracing
Send a test email

Email Marketing Tips

To build a successful email marketing, you first must take effort. Following are the few tips for making the most of your email marketing campaign

Don’t buy an email list

Many email marketing companies have stringent permission policy when it comes to email addresses. It is mostly consider prohibited. You could offer a discount to your customers like free shipping on the next order or chance to win a prize when they join your list. This method is easy and straightforward.

Use Email to have a conversation with your customer.

As we know that Email has now become a great marketing tool, but it can help your business in other ways too. For example, you can occasionally take a break from your company and send out a survey email to your customers and take feedback from them, or just say hello. This not only gives your audience a chance to provide you with feedback, but it also allows them to get more insight into the person behind the business.

Only send mail when you need

Once you have sent mail and get the trust from your customers, you do not need to mail them again and again. It will lose the interest of your customers. You must focus on sending relevant, engaging messages about the stuff they like, and they will be loyal for a long time to come.