What is SEO?
Search Engine Optimization or SEO is a strategy to drive traffic to your blogs and websites. Search engine optimization includes different techniques by using which you can rank your blog higher in the search engines and drive quality and organic traffic on it.
How SEO Works?
Before understanding how SEO works, you ‘ll need to know about the working of a search engine. Search engines are also websites that help you to search different web pages over the internet based on the user query. The search engine searches billions of pages in its database against the user query then shows him the most relevant results. SEO helps you to rank your website in search engines against some words or phrases. These words are known as keywords. SEO experts apply different methods to rank your website against some keywords so that if a user searches that keyword in the search engine, your website should appear on the top. In this way, you can drive traffic on your website.
Different Types of SEO Techniques
There are three types of SEO
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
1. White Hat SEO
In White Hat SEO, you follow all the guidelines of search engines. For example, if you want to rank your website on google, then your website should comply with all the instructions of google webmaster. This is a long process, and it takes a lot of time and effort to rank your website and drive through white hat SEO. Also. You must spend a lot of money too. But the results of white hat SEO are long-lasting as it keeps your site on the top for an extended period.
2. Black Hat SEO
Black hat SEO is a faster way to rank your website on the top. In black hat SEO, you work against the webmaster guidelines of search engines and use short cuts to rank your website by violating their policies. You may be able to rank your site faster using Black Hat SEO Techniques, but the results will not be long-lasting. You may be able to generate some good traffic temporarily, but after some time, your website will be banned by the search engines for violating their policies, and all your efforts will be in vain.
3. Grey Hat SEO
Grey hat SEO is the combination of both white hat and black hat SEO techniques. In grey hat SEO, you use some black hat methods along with white hat methods to rank your website on a safe note. But there is always a risk because you are still using some shortcuts, and search engines can take action against them any time.
What is Off-Page/Off-Site SEO?
Off-page or Off-site SEO refers to the actions that are taken outside of your website to improve the authority and rankings of your website. It involves getting links from other websites that are relevant to your website and which already have authority in the search engines. Backlinks are the heart of off-page SEO. There are many types of backlinks also such as
- Guest Posting
- Comment Backlinks
- Forum Backlinks
- Directory Submissions
- Profile Backlinks
- Editorial Backlinks
- Relationship-based Backlinks
There are many other types too, but we have mentioned some most popular types of backlinks.
What is On-Page/On-Site SEO?
On-page or On-site SEO refers to those activities that we perform our website to make it well optimized. On-page SEO includes a lot of factors that help your website to rank better. The first and most important thing in off-page SEO is the content of your website. You must make sure that your website has quality content on it, and your users are interested in reading your website content. Then there are keywords. There are certain words that you must include in your content in a specified number of times so that search engines can rank your website on the base of those keywords. Other factors such as readability score, website speed, content length, etc. are also on-page SEO factors that must be considered and optimized for your website.
You must know that both on-page and off-page SEO are equally important if you want to rank your website in the top search results of the search engines.
SEO can be used as one of the best ways of marketing your business. As we have already discussed that SEO is one of the best ways to drive organic traffic on your website. If you are a business owner, then SEO can help you to promote your business all over the world through the internet. You can create your business website and then rank it with the help of SEO. In this way, you will be able to drive a lot of traffic on your website.
SEO is also one of the cheapest ways of marketing your business online. If you use any other type of marketing strategy, then you may have to spend a lot of money on advertisements. For Example, if you choose paid marketing of PPC to market your business, then you will be charged money whenever a user will click on the ad and visits your website. But, with SEO, you can do this all free of cost by just doing some hard work in ranking your website.
If your business is new and you want to create your brand identity, then SEO is one of the best options that you can choose. For new users, it may be difficult to rank their website, but if you can do it in the right way, then your brand will be successful within no time.
If you are selling products or services on your website, then SEO can help you to generate more sales. As it will bring more traffic to your products, the sales of your products will also be higher.
SEO also helps you to develop trust among people so that whenever they need any information, service, or product, they will put your website on priority.
It is tough for business today to ignore the importance of websites after all those points that we discuss above. SEO is the cheapest and most efficient way of marketing your business by doing just a little hard work.
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